Consumer Research in China – The Challenges….

March 27, 2012
Less than a minute

Following the sucessful launch of our new China report series yesterday, today Matthew Crabbe, Mintel’s China Research Director, talks about regional variations within China and how this affects consumer behaviour.

Matthew also looks at the problems companies face companies trying to enter the Chinese market and the reasons behind why many have failed.

Download a free infographic and find out more information about Mintel’s Consumer Research in China.

Matthew Crabbe of Mintel’s ‘Access Asia’ discusses Consumer Research in China

Sian Brenchley
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
May 10, 2024
As Indian consumers become increasingly health-conscious, the salty snacks market is undergoing a significant transformation. The traditional reliance on palm oil as a key ingredient in snacks is being questioned.
May 6, 2024
Mintel reveals how American consumer trends in food, beauty, personal care, and lifestyle are shaped by a delicate balance between health and indulgence, driven by technological advancements.
April 26, 2024
On April 23, 2024, Chicago-based premium convenience stores Foxtrot Market and Dom’s Kitchen & Market permanently and abruptly closed all 35 locations with news of a Chapter 7 filing for…

Download the Latest Market Intelligence