Less than a minute

Black and Hispanic parents make up a greater share of the Millennial parent cohort than seen in previous generations. Though their values and priorities are similar to those of all Millennial parents, their culture plays a key role in how they parent and the products and services they choose.

How are Multicultural Millennial Parents unique?

In this exclusive download, markters can learn how to reach out to young Hispanic and Black parents.

To find out more about how Mintel Can help your business, contact us.

Leylha Ahuile
More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy  Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy 
Health-Conscious Consumer Trends Drive CPG Market Innovation Health-Conscious Consumer Trends Drive CPG Market Innovation
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG
Scenario Planning for the Future: 3 Key Examples in Sustainable Supply Chains Scenario Planning for the Future: 3 Key Examples in Sustainable Supply Chains
Subscribe to Mintel Spotlight
Related articles
Mintel 2026 Global Consumer Predictions
October 9, 2025
Consumer Research
Download
2026 Global Consumer Predictions
Explore three bold Consumer Predictions that reveal how consumers are redefining their lives, identities, and how they connect with brands through 2030 and beyond.
Download
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
September 1, 2025
Consumer Research
Article
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle…
Read more
Unilever acquires Dr_Squatch, mens grooming brand
August 21, 2025
Consumer Research
Article
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy 
The announcement of Unilever’s $1.5B acquisition of Dr. Squatch from Summit Partners has sparked considerable discussion among industry analysts. While this brand acquisition may…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events