In this new video we examine how to use the experience of Chinese consumers to help us navigate a way through Europe’s COVID-19 crisis. By speaking to Mintel’s research experts based in China, we analyse the key learning points we can take from there and see how they can be applied to European countries and help predict what course consumers here will take.
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Toby has more than twenty years of experience in the market intelligence industry, starting his career as a financial services analyst and moving up to run Mintel’s EMEA Insights team. In May 2024 he moved into a new role as VP of EMEA Consulting. Even 20 years into his career he still describes himself as a research geek, and enjoys applying his research skills to our clients’ biggest business challenges.
