[WATCH] How COVID-19 is shaping ethical consumer behaviour in Germany

June 17, 2020
Less than a minute

Although COVID-19 is making German consumers increasingly focused on health and personal finance, they are still concerned about sustainability. In this new video, Mintel’s Consumer Lifestyles analyst Mainga Hachibiti examines how brands can balance these concerns.

Mainga Hachibiti
Mainga Hachibiti

Mainga is Research Analyst for Consumer Lifestyles at Mintel Germany. She specialises in reports exploring the attitudes and behaviours of different demographic groups in Germany.

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