Although COVID-19 is making German consumers increasingly focused on health and personal finance, they are still concerned about sustainability. In this new video, Mintel’s Consumer Lifestyles analyst Mainga Hachibiti examines how brands can balance these concerns.
About the Author
Mainga Hachibiti
Mainga is Research Analyst for Consumer Lifestyles at Mintel Germany. She specialises in reports exploring the attitudes and behaviours of different demographic groups in Germany.
Article
2020-06-17T08:15:13+00:00
2020
0
Related Insights
Article
We’ve long known that the climate crisis is upon us, and its economic impact is undeniable. Overall financial losses in 2022 due to climate change were estimated at $270…
Article
Men’s wellness is evolving. Once defined by physical fitness and performance, it’s now expanding to include mental wellbeing, appearance, fertility, and longevity—areas deeply shaped by hormones yet historically overlooked in men’s health conversations. Table of…
Article
Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created…
Article
Convenience is no longer a nice-to-have, but a core value exchange between brands and consumers. Today’s consumers are often operating under time-sensitive schedules and are feeling mentally overloaded. In…
