Spanning an age range that starts with young college students and ends with mid-level professionals, it’s little wonder that marketers are having to refine and reconsider their approach to marketing to Millennials. While the younger Millennials are still the focus for many marketers, the emergence of the Millennial parent represents a new challenge and opportunity for restaurant operators and their marketing, operations and menu development.
In this exclusive download, learn what this demographic is looking for when they’re dining out and how this is reflected in the latest dining out trends:
- What ingredients and menu options are millenial families looking for?
- How important are diet specific menu items?
- Does integrating technology into the ordering process attract Millenial parents, or is it just a fad?
To find out more about how Mintel Inspire can help your business, contact us.
