Less than a minute

Recently, I published a report on the UK energy drinks market which picked up a lot of interest in the national press. Why is this such a big story

Jonny Forsyth
Jonny Forsyth

Jonny Forsyth is Senior Director, Mintel Food & Drink. Jonny has worked as an analyst at Mintel since 2007 and advises clients on ‘big picture’ industry trends that will shape and disrupt the food and drink industry sector over the coming years.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026  You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
What’s Driving Cheese Industry Innovation Across Global Markets? What’s Driving Cheese Industry Innovation Across Global Markets?
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient
The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption
From Steaks to Shakes: Understanding the US Protein Market From Steaks to Shakes: Understanding the US Protein Market
Subscribe to Mintel Spotlight
Related articles
Expo West 2026 Trends
March 23, 2026
Food and Drink
Article
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
Expo West 2026 offered a clear reflection of several long-running shifts Mintel has been tracking across health, nutrition, and consumer expectations. What stood out most this year was less about…
Read more
5 Food and Drink Mega‑Trends for 2026/27
March 23, 2026
Food and Drink
Download
5 Food and Drink Mega‑Trends for 2026/27
Consumer behaviour in food and drink is shifting fast. Health optimisation, new functional expectations, changing flavour cues and cultural influence are reshaping what consumers want, and how categories will grow.
Download
What’s Driving Cheese Industry Innovation Across Global Markets?
November 26, 2025
Food and Drink
Article
What’s Driving Cheese Industry Innovation Across Global Markets?
Are Consumers Still Buying Cheese as a Staple Product? Cheese remains a global staple, but how firmly it holds that position varies across markets. In the US, UK, and Germany,…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events