Less than a minute

Recently, I published a report on the UK energy drinks market which picked up a lot of interest in the national press. Why is this such a big story

Jonny Forsyth
Jonny Forsyth

Jonny Forsyth is Senior Director, Mintel Food & Drink. Jonny has worked as an analyst at Mintel since 2007 and advises clients on ‘big picture’ industry trends that will shape and disrupt the food and drink industry sector over the coming years.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Go Beyond Viral Fads with Multisensory Innovations that are Inclusive Go Beyond Viral Fads with Multisensory Innovations that are Inclusive
Global Drinks Industry Forecast: Trends, Challenges & Innovations Global Drinks Industry Forecast: Trends, Challenges & Innovations
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026  You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
What’s Driving Cheese Industry Innovation Across Global Markets? What’s Driving Cheese Industry Innovation Across Global Markets?
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient
Subscribe to Mintel Spotlight
Related articles
sweets and snacks
June 1, 2026
Food and Drink
Article
Go Beyond Viral Fads with Multisensory Innovations that are Inclusive
Social media fads like “girl dinner” snack plates, freeze-dried candy, and Dubai chocolate have helped to move multisensory snack and confectionery experiences into the mainstream. These viral product sensations…
Read more
The Future Of Flavors 2026
May 22, 2026
Food and Drink
Download
The Future Of Flavors 2026
Flavor is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers. In this report highlights, we share with you the where we are now with flavors, and…
Download
Global Drinks Industry Forecast: Trends, Challenges and Innovations
April 15, 2026
Food and Drink
Article
Global Drinks Industry Forecast: Trends, Challenges & Innovations
This article distils the latest global drinks industry trends, consumer behaviours and emerging opportunities, powered by Mintel’s expert analysis and proprietary data.
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events