Let them eat cake

November 19, 2010
Less than a minute

Children in Need is today in the UK, which means a fine selection of cakes created by Mintel’s talented chefs…chocolate and toffee shortbread, cupcakes, bundt cake – a truly global menu.

All the proceeds of the cake sale go to the charity, and it’s always good to have an excuse to eat cake as early in the day as possible.

A special well done to Chris Cleveland who ate his way through more than his fair share.

Final total raised? Watch this space…

Simon Moriarty
Simon Moriarty

Simon is the EMEA Director of Trends, responsible for content, client servicing and commercial support across the region.

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