Less than a minute

I spent a recent Tuesday afternoon working my way around the ExCeL centre, chatting to all sorts of weird and wonderful characters looking for a piece of the UK wine market action: a genuinely fascinating event.

I spoke to an Italian producer in search of a UK distributor for an aperitif that combines Prosecco and sparkling water. It is designed as a light drink that you can share with your friends or colleagues after work without getting too drunk or feeling too bloated prior to dinner. It all sounds very civilised but I wonder if we are culturally ready for it yet. It also tasted way too much like the watered down fare of my University ‘

Jonny Forsyth
Jonny Forsyth

Jonny Forsyth is Senior Director, Mintel Food & Drink. Jonny has worked as an analyst at Mintel since 2007 and advises clients on ‘big picture’ industry trends that will shape and disrupt the food and drink industry sector over the coming years.

More from Mintel
  • Mintel Store Reports
    Discover your next big breakthrough
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View Reports
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient
The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption
From Steaks to Shakes: Understanding the US Protein Market From Steaks to Shakes: Understanding the US Protein Market
Innovation and Trends at Natural Products Expo West Innovation and Trends at Natural Products Expo West
How food and drink brands can adapt to ingredient uncertainty How food and drink brands can adapt to ingredient uncertainty
Subscribe to Mintel Spotlight
Related articles
Mintel 2026 Global Food & Drink Predictions
October 9, 2025
Food and Drink
Download
2026 Global Food & Drink Predictions
Learn the three Food & Drink Predictions that will define the next era of the F&D industry. Insights to empower you to anticipate change, inspire action and lead the industry…
Download
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
September 1, 2025
Consumer Research
Article
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle…
Read more
The Future of Dinner
August 28, 2025
Food and Drink
Download
The Future of Dinner
Discover the 10 battlegrounds shaping the future of dinner in the U.S., from children’s meals to gourmet homemade.
Download

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events