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The juice category in Thailand enjoys a wide penetration among consumers and has reached a point of saturation. This, coupled with consumers proactively seeking healthier diets and lifestyles, is challenging juice brands to speed up innovation to meet evolving consumer demands for a balance of refreshment and nutrition.

In this video, Mintel takes a look at the trends shaping Thailand’s juice market, what attributes and claims consumers look for when buying juices, as well as the recommended strategies for brands to tackle cross-category threats and drive consumption.

For a comprehensive look at the juices category and consumer outlook in Thailand, check out the Mintel Store and buy the report today. For more exclusive insight on the Thai consumer, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoasia@mintel.com.

Pimwadee Aguilar
Pimwadee Aguilar

Pimwadee Aguilar is Associate Director, Mintel Food & Drink, based in Bangkok. She is responsible for managing Thai consumer reports and for providing insights and fresh analysis on Thailand’s food and beverage market.

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