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As Sainbury’s opened a pop-up – dubbed the ‘UK’s ‘first meat-free butcher’ – during World Meat-Free Week, our Global Food Service Analyst Edward Bergen popped down to Bethnal Green in London’s East End to sample some of its fare and explain how this fits with the rising popularity of ‘flexitarianism’ and plant-based diets in the UK.

Edward Bergen
Edward Bergen

Edward Bergen is a Global Food & Drink Analyst experienced in identifying FMCG trends and applying analysis to client projects to highlight opportunities in their categories.

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