Jenny Zegler, Mintel Associate Director of Food & Drink discusses the sales of alcohol consumption and why its likely to grow in 2020 amid social distancing measures that have been put in place to reduce the spread of COVID-19. She also points to the growth of online ordering, and how the trend is likely to last beyond the pandemic as consumers discover or rediscover the pleasure of drinking at home rather than going out.
About the Author
Jenny Zegler
Jenny Zegler, Principal Strategist–Jenny has 18 years of experience covering the food and beverage industry. Her specialty is in tracking food and drink trends, and she has been instrumental in Mintel’s global annual trends since 2013. She regularly shares insights on the new, next, and future of food and drink with Mintel clients, in the media, and at conferences. Prior to joining Mintel in 2012, Jenny spent six years as a journalist, primarily at food and beverage trade magazines.
Article
2020-04-28T20:30:54+00:00
2020
0
Related Insights
Article
We’ve long known that the climate crisis is upon us, and its economic impact is undeniable. Overall financial losses in 2022 due to climate change were estimated at $270…
Article
Mintel Most Innovative (MMI) awards recognize groundbreaking product innovations that reflect evolving consumer needs and signal the future direction of markets worldwide. One of the…
Article
Social media fads like “girl dinner” snack plates, freeze-dried candy, and Dubai chocolate have helped to move multisensory snack and confectionery experiences into the mainstream. These viral product sensations…
Article
This article distils the latest global drinks industry trends, consumer behaviours and emerging opportunities, powered by Mintel’s expert analysis and proprietary data.
