European grocery sales saw a big spike in the first lockdown as people spent more time at home and less on foodservice. There will be a similar – if less extreme – increase till the end of the year.

The various COVID-19 restrictions will result in European consumers being determined to celebrate Christmas after all they have been through, if they can afford it, as Mintel’s Associate Director of Food and Drink, Jonny Forsyth, explains in this new video.

About the Author

Jonny Forsyth

Jonny Forsyth

Jonny Forsyth is Senior Director, Mintel Food & Drink. Jonny has worked as an analyst at Mintel since 2007 and advises clients on ‘big picture’ industry trends that will shape and disrupt the food and drink industry sector over the coming years.

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