Although value will become more important to consumers in the post-COVID-19 world, there will still be opportunities for food and drink brands to encourage consumers to trade up, as our Associate Director of Food and Drink Jonny Forsyth investigates in this new video.
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[WATCH] Effective strategies for food and drinks brands to boost trading up
Jonny Forsyth
Jonny Forsyth is Senior Director, Mintel Food & Drink. Jonny has worked as an analyst at Mintel since 2007 and advises clients on ‘big picture’ industry trends that will shape and disrupt the food and drink industry sector over the coming years.
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