[WATCH] Effective strategies for food and drinks brands to boost trading up

September 1, 2020
Less than a minute

Although value will become more important to consumers in the post-COVID-19 world, there will still be opportunities for food and drink brands to encourage consumers to trade up, as our Associate Director of Food and Drink Jonny Forsyth investigates in this new video.

Jonny Forsyth
Jonny Forsyth

Jonny Forsyth is Associate Director, Mintel Food & Drink, monitoring and engaging with latest innovations and market developments in all alcohol and coffee categories.

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