[WATCH] Innovation TV: Expert Insights on new food and drink products (Spring 2021)

March 30, 2021
Less than a minute

Welcome to the second episode of Innovation TV! Directors of Innovation & Insight, Lynn Dornblaser and David Jago discuss new and innovative products from around the world, share key consumer and market analysis, and offer recommendations to inspire your next great idea.

In this video series, you can expect to learn:

  • What makes a product innovative and how that innovation strategy can be applied across categories and markets.
  • The various factors that impact a successful product launch and market performance over time.
  • Crucial steps in the innovation process that manufacturers and suppliers must consider.

Here, we provide a teaser of what you can expect from Innovation TV, from the introduction of the Global New Products Database (GNPD) to detailing their first expert pick. If you’d like to see all six of their expert insights, watch the full episode for free by clicking here.

Lynn Dornblaser
Lynn Dornblaser

Lynn is the Director of Innovation & Insight at Mintel. Lynn applies her unique perspective on the market and new product development to tailored client research.

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