[WATCH] Innovation TV: Expert insights on new food and drink products

November 19, 2020
Less than a minute

Introducing a new series from Mintel that brings new food and drink product innovation and expert analysis and insight straight to you. Directors of Innovation & Insight, Lynn Dornblaser and David Jago discuss new and innovative products from around the world, share key consumer and market analysis, and offer recommendations to inspire your next great idea.

In this video series, you can expect to learn:

  • What makes a product innovative and how that innovation strategy can be applied across categories and markets.
  • The various factors that impact a successful product launch and market performance over time.
  • Crucial steps in the innovation process that manufacturers and suppliers must consider.

Here, we provide a teaser of what you can expect from Innovation TV, from the introduction of the Global New Products Database (GNPD) to detailing their first expert pick. If you’d like to see the rest of their expert insights, watch the full episode for free by clicking here.

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