Less than a minute
Article

[WATCH] Trending ingredients to watch: Black Truffle

October 14, 2021

Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about the Semi-luxury Flavour – Black Truffle.

Black Truffles, an ingredient that originated in Europe, have evolved into a worldwide ingredient and flavour. Among new launches in Mintel Global New Products Database (GNPD), globally, new food and beverage products containing Black Truffle related ingredients are growing fast in 2013-2014 and 2019-2020, with over 3000 products accumulated.

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • UK Consumer Snacking Market Report 2021
    Discover the analysis of the behaviours, preferences and habits of the consumer....
    Explore this research
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
Related insights
Meet Gen Alpha: The Next Generation of Food Consumers Meet Gen Alpha: The Next Generation of Food Consumers
Serious Gains: Opportunities in the Sports Nutrition Industry Serious Gains: Opportunities in the Sports Nutrition Industry
Unpacking the Key Ready Meal Trends Defining Global Growth Unpacking the Key Ready Meal Trends Defining Global Growth
Brewing Insights: Exploring Tea Consumption and Global Tea Market Trends Brewing Insights: Exploring Tea Consumption and Global Tea Market Trends
Three Key Takeaways for Brands in the Espresso Market from Sabrina Carpenter’s Hit Song Three Key Takeaways for Brands in the Espresso Market from Sabrina Carpenter’s Hit Song
Declining FMCG innovation: What should brands do? Declining FMCG innovation: What should brands do?
Subscribe to Mintel Spotlight
Related articles
Gen Alpha Food Consumer
November 19, 2024
Food and Drink
Article
Meet Gen Alpha: The Next Generation of Food Consumers
Although Generation Alpha are still young, now is the crucial moment for brands to start preparing for and engaging with this emerging cohort. Born between 2010 and 2025, Gen Alpha…
Read more
Serious Gains: Opportunities in the Sports Nutrition Industry
October 31, 2024
Food and Drink
Article
Serious Gains: Opportunities in the Sports Nutrition Industry
The global sports nutrition industry has enjoyed brilliant success over the past decade.  But there are a number of hurdles that the industry needs to overcome…
Read more
ready meals banner
October 10, 2024
Food and Drink
Article
Unpacking the Key Ready Meal Trends Defining Global Growth
Brands in the food industry face an approaching awareness of the risks associated with ultra-processed foods (UPFs). This puts ready meal health perceptions in the spotlight, with brands tasked to…
Read more

Download the Latest Market Intelligence

Subscribe

Podcast

Downloads

Events