Less than a minute

Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about this natural color additive – Butterfly Pea Flower.

Did you know more than 75% of products containing Butterfly Pea Flowers in food and beverages categories are from APAC region?

According to our monthly tracker “The Chinese Consumer: Life after COVID-19 – February 2021”, 37% of consumers surveyed believe that blue is a mood-boosting color, the proportion of young consumers aged 18-24 who have this view is 60%.

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • US, Trending Flavors and Ingredients in Non-Alcoholic Beverages, 2021
    US 2021: Explore the latest ingredients and flavor trends for non-alcoholic beverages....
    Explore this report
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient
The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption
From Steaks to Shakes: Understanding the US Protein Market From Steaks to Shakes: Understanding the US Protein Market
Innovation and Trends at Natural Products Expo West Innovation and Trends at Natural Products Expo West
How food and drink brands can adapt to ingredient uncertainty How food and drink brands can adapt to ingredient uncertainty
Subscribe to Mintel Spotlight
Related articles
Mintel 2026 Global Food & Drink Predictions
October 9, 2025
Food and Drink
Download
2026 Global Food & Drink Predictions
Learn the three Food & Drink Predictions that will define the next era of the F&D industry. Insights to empower you to anticipate change, inspire action and lead the industry…
Download
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
September 1, 2025
Consumer Research
Article
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle…
Read more
The Future of Dinner
August 28, 2025
Food and Drink
Download
The Future of Dinner
Discover the 10 battlegrounds shaping the future of dinner in the U.S., from children’s meals to gourmet homemade.
Download

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events