Less than a minute

The culture of Tea has a long history in Chinese food and drink culture, and the boom in tea house in recent years has further increased consumer awareness of tea.

According to Mintel Global New Products Database (GNPD), among the new food and drink products containing tea flavors in the Chinese market, matcha flavor is the mainstream, but its share has declined in the past rolling three years…

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Menu Insights – Tea Houses 2H – China – 2021
    Consumers’ increased preference in the lighter mouthfeel and health-conscious product selections have put pure tea and lean products at front with a focus on high-quality raw materials....
    Discover more
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Global Drinks Industry Forecast: Trends, Challenges & Innovations Global Drinks Industry Forecast: Trends, Challenges & Innovations
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026  You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
What’s Driving Cheese Industry Innovation Across Global Markets? What’s Driving Cheese Industry Innovation Across Global Markets?
The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More
The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient The Rise of Fiber: How Brands Can Win with the Next ‘Must-Have’ Nutrient
The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption The Future of Alcohol: Strategies to Help Brands Diversify to Shifts in Consumption
Subscribe to Mintel Spotlight
Related articles
The Future Of Flavors 2026
April 17, 2026
Food and Drink
Download
The Future Of Flavors 2026
Flavor is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers. In this report highlights, we share with you the where we are now with flavors, and…
Download
Global Drinks Industry Forecast: Trends, Challenges and Innovations
April 15, 2026
Food and Drink
Article
Global Drinks Industry Forecast: Trends, Challenges & Innovations
This article distils the latest global drinks industry trends, consumer behaviours and emerging opportunities, powered by Mintel’s expert analysis and proprietary data.
Read more
Expo West 2026 Trends
March 23, 2026
Food and Drink
Article
You Heard It Here First: 7 Mintel Predictions Realized at Expo West 2026 
Expo West 2026 offered a clear reflection of several long-running shifts Mintel has been tracking across health, nutrition, and consumer expectations. What stood out most this year was less about…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events