Less than a minute

The culture of Tea has a long history in Chinese food and drink culture, and the boom in tea house in recent years has further increased consumer awareness of tea.

According to Mintel Global New Products Database (GNPD), among the new food and drink products containing tea flavors in the Chinese market, matcha flavor is the mainstream, but its share has declined in the past rolling three years…

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Menu Insights – Tea Houses 2H – China – 2021
    Consumers’ increased preference in the lighter mouthfeel and health-conscious product selections have put pure tea and lean products at front with a focus on high-quality raw materials....
    Discover more
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related articles
July 6, 2026
Mintel Most Innovative (MMI) awards recognize groundbreaking product innovations that reflect evolving consumer needs and signal the future direction of markets worldwide. One of the…
July 6, 2026
The latest market research, product innovation insights and consumer trends from across the food and drink industry. In the new edition of 'The Food and Drink Landscape: Asia Pacific', we…
June 11, 2026
Discover the biggest whitespace opportunity in CSDs right now — protein soda. Using Mintel's new Demand x Supply methodology, this report maps emerging consumer demand signals across the drinks category…

Free market intelligence downloads