What They Ate This Month: Mintel Analysts’ Food Adventures (March 2019)

March 22, 2019
4 min read

In this series, Mintel analysts share their recent food adventures – highlighting the exciting, the delicious, the intriguing and the terrible food and drink they’ve tried lately. This month, it’s all about booze, ice cream and boozy ice cream!

The sugar rush of candy-flavored rolled ice cream (California, US)

Melanie Zanoza Bartelme, Global Food Analyst

As a shameless foodie, I’m always curious to try new and original concepts. So when I attended Natural Products Expo West in Garden Grove, California, I simply had to stop at Sweet Rolled Tacos to try one of their concoctions! This ice cream shop combines uniquely flavored Thai rolled ice cream with colorful, taco-shaped waffle cones for a really different (and fun!) dessert experience. The shells are available in a variety of colors (the blue and pink ones are especially striking), and flavors include bright purple ube and avocado. I tried Rainbow Road, which consisted of Fruity Pebbles cereal ice cream, cotton candy whipped cream, and a sour gummy rainbow candy. It was very sweet, but so fun and made for great Instagramming! I’d definitely go back to the shop – but I might try a more grown-up flavor next time…

Follow Melanie on Instagram! @melanietastestheworld

The milkiness of Korean rice wine (London, UK)

Martin Pasco, Global Drinks Analyst

As the global centre of gravity shifts and East Asian food and drink increasingly gain influence on Western diets, more Korean restaurants are opening in London. Part of the Korean restaurant experience is to accompany a meal with a rice wine called makgeolli. It’s opaque in colour (resembling a French Pastis and water mix) and taken in small thimble type glasses, due to its high alcoholic strength. It fizzes slightly on the tongue and has bitter notes. Korean food is very spicy so a strong tasting spirit is probably required to make an impression on your numbed taste buds. That said, given the spice overload of the meal I was more in need of a refreshing beer than rice wine, so ended up having both! Overall an interesting experience, but I would have to describe it as an ‘acquired taste’.

The boozy taste of mezcal ice cream – Miami, US

Jenny Zegler, Associate Director, Food & Drink

I recently presented at a conference in Florida, and had a chance to try alcoholic mezcal chocolate ice cream from Aubi & Ramsa’s 21+ Ice Cream range. Aubi & Ramsa is a super-premium small brand selling 4.9% alcohol by volume ice creams and sorbets infused with premium spirits. The Chocolate Azteca was deemed as one of the more ‘adventurous’ flavors by the cashier. The smoky Salvacion Original mezcal married well with the stone-ground chocolate and subtle hint of cinnamon. I preferred it to the creamy bourbon-forward Kentucky Creme Brulee with Four Roses Single Barrel Bourbon that I tried the night before. Overall, I really enjoyed the concept and would happily try more flavors, each made with top-shelf spirits.

The virtues of adaptogen mocktails – Chicago, US

Stephanie Mattucci, Associate Director, Food Science

Young American is a new bar in Chicago’s Logan Square neighborhood, featuring numerous trendy ingredients on their highly Instagrammable menu – such as aquafaba, activated charcoal and adaptogens like turmeric. They also have some interesting spirit-free drinks. I tried ‘Honey Do’, a very refreshing mocktail made with Schisandra berry tea, star anise, lemon, honey and bee pollen. It definitely stood out from other spirit-free beverages I’ve tried recently. I’ve become quite familiar with mocktails during my pregnancy and I was happy to find one that wasn’t overly sweet or ginger-forward – and which looked and tasted like a proper drink! And as a food scientist, I was intrigued by the Schisandra berry, which is used as an adaptogen for increasing energy and physical performance, as well as resistance against stress.


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