Mintel announces acquisition of Mail Monitor

Chicago, IL. 21 November 2013. Global market research organization Mintel Group Ltd. announced today the acquisition from Ipsos (formerly Synovate) of the Mail Monitor business, a direct mail analysis service. Mail Monitor will be incorporated into Mintel Comperemedia, the leading direct marketing analysis business in North America.

This acquisition will further enhance Mintel Comperemedia’s strong marketing analysis capabilities and continue the legacy of best in class service and consumer & marketing insights to marketers across North America.

Mintel Comperemedia President, Pam McHugh said, “Mail Monitor’s reputation in marketing insights is well aligned with Comperemedia’s history of thought leadership in the direct marketing industry and Mintel’s broader focus on consumer related insights.”

Jon Butcher, CEO Mintel Americas, said: “Comperemedia assists marketing professionals across North America with robust, brand-specific, benchmarked data on direct and digital marketing. Our acquisition of Mail Monitor means that our clients will now have access to an even stronger portfolio of marketing insight to ensure their brands stay ahead in an ever more competitive landscape.”

“We want to thank all of our clients for their loyalty to the brand over the years. We know that Mail Monitor’s rich history of providing solutions to the credit card industry will be well served by Mintel Comperemedia,” said Claire Braverman, Ipsos SVP, Financial Services.

Mail Monitor will remain distinct and operate alongside Comperemedia, Mintel’s leading direct marketing analysis service.