Mintel Launches Global Market Navigator

September 14, 2009

A new business tool enabling market conditions at the touch of a button has been revealed today (15 September) as Mintel launches its new market size and share tool Global Market Navigator. GMN will provide details on over 4000 categories from 22 markets in 54 countries and is a database designed to give businesses instant access to critical market data for consumer industries across the world.
Steve Charlton, Managing Director of Mintel’s Global Market Navigator said:
“Global Market Navigator is an exciting addition to Mintel’s products supporting business needs. In these challenging economic times it is more important than ever to look beyond usual business boundaries and identify new potential markets. GMN not only provides the quality of research Mintel is renowned for but will also provide more breadth to our global portfolio. “
At the touch of a button, Global Market Navigator will tell you the market size, segmentation and market share along with five years historical and forecast data. GMN allows users to check market conditions in an unfamiliar industry, region or country and easily compare performances to identify threats, risk and opportunities. It adds reliable search data to support business plans and goals and provides timesaving instant access to a global dataset of market sizes.
From Dairy to Energy, Retail to Technology, the new service currently covers thousands of markets in six languages. Mintel has undertaken wide-ranging research with existing clients to ensure GMN provides a comprehensive business solution which will continue to evolve as a constantly updated resource.
In-depth market analysis, trending information and knowledgeable expert comment continue to be the cornerstones of other Mintel services such as Oxygen, Inspire and the Global New Products Database.

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