Mintel partners with SabotagePKG to deliver CREA PAC

October 20, 2009

Organisations involved in packaging planning, research, design or development can now benefit from a brand new offering which will help support, inspire and fuel packaging projects as Mintel and SabotagePKG launch CREA PAC – the quarterly packaging inspiration box.
The CREA PAC box provides a visual and textual direction on trends and actual examples of products – bringing packaging trends from across the globe right to the desks of those involved in developing new ideas. Recipients will be able to see first hand packaging examples from around the world specific to the theme of the box that month and cherry picked by Mintel’s trend experts.
Alistair Vince, Director of Mintel’s Global New Products Database said:
“More than just a box of packaging, CREA PAC is designed to inspire. Aimed at brand managers, packaging technologists and designers alike, this quarterly offering is intended to evoke excitement, promote discussion, spark ideas and ultimately get packaging projects moving. “
The initiative enables subscribers to have a dedicated box delivered quarterly enclosing essential packaging collateral to inform and inspire. The box will contain six end-user products which showcase the latest innovative packaging, two packaging processes, two samples of packaging materials and one ‘visual journal’ containing additional images and articles to help further stimulate. The journal contains a bibliography of packaging, materials and processes, acting as a valuable information resource. Furthermore, the overall package is designed to interact with Mintel’s Global New Products Database, enabling recipients to gain even wider insight on particular trends and ideas online should they choose.
Alexander Theodorou, Creative Director – Brand at SabotagePKG said:
“Mintel are experts in market intelligence and SabotagePKG are experts in trends, visual inspiration & packaging design – working together we make an unrivalled team in packaging trends and direction in 3D. By utilising the extensive Mintel global network of packaging sourcing – clients physically get the best packaging delivered to their door, four times a year. “
Each quarter this packaging inspiration box will be focused around a theme, such at the inaugural theme of ‘Revive’ – focussing on the emergence of retro and nostalgia and looking at redefining existing preconceptions and enhancing established ideas. Future themes will range far and wide, but will always offer true inspiration. The packaging examples span countries around the globe and cover a range of sectors including cosmetics, food and drink and household.
The service will be further enhanced with the additional bespoke service CREA PACK UNIQUE, which will enable clients to tailor themes and ideas to their needs.

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