Mintel Predicts 10 Hot Trends to Hit Supermarket Shelves in 2007

Global Trendspotter Identifies Amazonia, Refills, and Teen Snacking Among Big Trends to Watch in the New YearChicago (November 16, 2006)— As the year comes to a close, Mintel’s trendspotters have predicted 10 key trends that will shape the consumer packaged goods (CPG) industry in the New Year. In addition to focusing on sustainability and a return to simplicity, companies are also expected to embrace more age-specific product launches, technology-savvy marketing initiatives and a rejuvenated celebration of the breakfast segment. The following provides a brief snapshot of the upcoming trends.“The overall theme of responsibility— to the environment, to growers, and to one’s well-being— can be seen throughout many of the year’s upcoming trends,” said Lynn Dornblaser, director of Mintel Custom Solutions. “Manufacturers are offering consumers more opportunities to support causes or to participate in sustainability and conservation. In addition, we are seeing increased targeting of both younger consumers and older consumers, addressing the needs of the two largest consumer groups. While most of the key trends for 2007 focus on simplicity, we will see creative uses of technology, aiming to make the lives of consumers easier.”