Mintel’s AI-Powered Market Research Tool, Leap, Wins Silver Award at 2024 Global Digital Trade Expo

SHANGHAI (September 29) – Mintel, the experts in what consumers want and why, has won the Silver Award at the third Global Digital Trade Expo (GDTE) held in Hangzhou, China, for its latest AI-powered market research tool, Mintel Leap.

The GDTE, jointly organized by the Ministry of Commerce of the People’s Republic of China and the People’s Government of Zhejiang Province serves as a key platform for showcasing the latest technologies, products and advancements in the global digital trade. It also provides a forum for discussing new standards, issues and trends in international digital trade.

Sean Lim, Managing Director of Mintel Asia Pacific, says, “We are honored that Mintel Leap has received this recognition. As a global market intelligence firm focusing on consumer behavior and forecasting market trends with predictive insights, Mintel has always been committed to addressing our client’s business needs and innovation challenges. By combining  our over 50 years of expertise in global consumer research and product innovation data with AI technology, we empower our clients in the fast-moving consumer goods industry to drive their business growth and product innovation.”

Mintel Leap is a closed-loop generative AI tool built upon Mintel’s proprietary research and the expert analysis. It allows enterprises to study and advise on consumer segments, products, and categories with speed, quality, and accuracy. Thanks to its powerful data processing capabilities, Mintel Leap can extract answers from Mintel’s half-century of critical research data in mere seconds, fundamentally simplifying market research for enterprises and helping them boost operational efficiency and develop innovative marketing strategies.

Ruyi Xu, Senior Vice President of Insights of APAC at Mintel, said during the awards ceremony, “This is the first global award for Mintel Leap since its launch, and we are honored to receive such high industry recognition. AI undoubtedly has a profound impact on any industry. Mintel is positioned at the forefront of using AI technology to provide immediate yet verified data-driven insights to our clients in the industry. In addition to Leap, we have also developed Mintel Ingredientscape and Mintel Flavorscape, both of which are all AI-technology based tools, specifically for the food and beverage industries,  helping businesses predict trends, quickly find the next product innovation point, enhance productivity, and support high-quality research and development.”