It’s not going to be all work and no play for today’s consumers. Even as the economy drags people down financially and emotionally, Mintel sees a continued focus on enjoyment and life fulfillment. While people around the world still feel pessimistic, Mintel sees them discovering ways to transform their lifestyles…
Fancy checking your savings account balance on the beach or paying a bill from a park bench? Today’s banks bet you do. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that mobile banking promotion is on the rise in direct marketing. In the first half of…
Chicago (August 28, 2009)— Amid the constant publicity about the potential danger of energy drink ingredients, Mintel Global New Products Database (GNPD) reveals that the latest energy drink launches aren’t getting any healthier. Despite this, the popular beverage market continues to grow with sales increasing over 240% from 2004 to…
We may be drinking less overall, but with more units of alcohol per drink it seems Brits are consuming more alcohol than ever before according to new research from Mintel. Mintel’s research shows that the proportion of alcohol drinkers in the UK is decreasing, yet in terms of pure…
Schools still out and there’s a distinct whiff around the house… New research from Mintel finds showering is too much like hard work for Britain’s teenagers, with as many as one in three teenagers resorting to a deodorant instead of showering every day. It’s official, Britain’s teens are a…
Chicago (August 13, 2009)–Pam McHugh, president of Mintel Comperemedia, announces the hire of Andrew Davidson, voice of the credit card direct marketing industry, as senior vice president. In his new role, Andrew Davidson will help Mintel Comperemedia provide the best direct marketing competitive intelligence for businesses during this rough economic…
Chicago (August 11, 2009)—Americans love sodium and most of us consume considerably more than we should on a daily basis. Mintel’s recent data shows consumers are starting to pay more attention to their intake as more than half (52%) are monitoring the amount of sodium in their diets. Meanwhile,…
We may be tightening our belts money wise, but new research from Mintel finds belts are proving to be Britain’s most in-demand fashion accessory. Last year, more than 16 million of us (41%) splashed out on a belt, making it Britain’s most widely purchased fashion accessory. More popular than…
We may be watching our pennies, but new research from Mintel finds the market for technology is set to reach electrifying heights as sales are forecast to top the £50 billion mark by the end of 2010 with consumers forfeiting nights out and leisure activities to get their gadget fix.
Mintel Comperemedia reveals gap in health, life insurance direct marketing to Gen X and Gen Y Chicago (July 29, 2009)–Your age may determine how much insurance companies spend trying to get you onboard. New research from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows health and life insurers…
Bricks and mortar have cemented their place in the heart of the nation despite the economic gloom it was revealed today, as new research from Mintel finds one in three adults believes now is a good time to invest in property. After relentless doom and gloom, it seems the…
Mintel GNPD: private label food manufacturers focus on quality, convenience, health Chicago (July 23, 2009)–It’s not your grandma’s generic peanut butter. Mintel GNPD reports that amid rampant private label food product development, manufacturers stay current with the latest food trends. Providing more than just cheap alternatives to national brands,…
