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Mintel Press Office

Available 24 hours a day, Mintel’s global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

It’s confirmed: the recession really did make us chow down on potato chips and other salty snacks. A new report from market research firm Mintel shows that after years of mediocre sales increases, the potato chip market grew 22% during the economic downturn. In addition, other salty snacks experienced…
It’s been billed as the ultimate in convenience and enjoyed phenomenal growth over the past few years but according to new research from Mintel, it seems many Brits are yet to click with online grocery shopping. Nearly half the population (45%) do not see the point of shopping for food…
Direct marketing declines level off; issuers seize market opportunity Chicago (September 23, 2009)–Small business owners may be next to see a rise in credit card direct marketing as the card industry shows yet another sign of recovery. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports the number of…
It’s stevia’s year. All-natural and calorie-free, stevia is poised to become the “holy grail” of sweeteners, says a new report from Mintel. Since December 2008, when the FDA approved use of rebaudioside A (an active ingredient of stevia) in US food and beverage, the stevia market has erupted. By…
As the 25th London Fashion Week opens today, figures from Mintel’s Global Market Navigator show that the fashion industry has been remarkably resilient to the global economic downturn.  The UK, France and Italy have all experienced very stable markets over the past few years and that is predicted to continue…
A new business tool enabling market conditions at the touch of a button has been revealed today (15 September) as Mintel launches its new market size and share tool Global Market Navigator. GMN will provide details on over 4000 categories from 22 markets in 54 countries and is a database designed…
As we return from our summer getaway, the chances are, we may be just a little bit smarter than before we set off, as new research from Mintel highlights a growing trend towards educational holidays In recent years more and more holidaymakers have been looking for something a little…
Chicago (September 10, 2009)—Are people starting to eat and drink their way to a better-looking self? Mintel Beauty Innovation thinks so as the crossover between food and beauty is increasingly apparent. Global food and drink product launches with a ‘beauty enhancing’ claim increased by a staggering 306% from 2005 to…
Change in direct marketing strategy a good sign for credit card industry Chicago (September 9, 2009)–If you’re an affluent American, chances are you’ve seen more premium credit card offers in your mailbox recently. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports credit card issuers are advertising more premium…
Changing consumer attitudes in Ireland have been revealed today (7 September) as consumer research specialists Mintel Ireland launch ‘Irish Lifestyles 2009’, their flagship research study.  The exclusive new research finds that after a prolonged period of wealth and opportunity, Irish consumers are still coming to terms with the new economic…
They’re a perfect breeding ground for germs, yet new research from Mintel finds just one in four (28%) British women admit to discarding their make-up, shampoo and shower gel if they smell funny or become discoloured. While most of us wouldn’t dream of eating a suspect item of food,…
We think we’re healthier than we actually are, suggests a new survey from market research leader Mintel. Surveying Americans about their health, Mintel found people’s perceptions strongly contradict national statistics about obesity, illness and wellness. Seven in 10 survey respondents (71%) told Mintel they think they’re in excellent or…