Chicago (December 29, 2009)—As if the global recession, struggling housing market and high unemployment numbers weren’t enough, market research firm Mintel reveals that Americans increasingly fret about having their identities stolen. Because of today’s dire economic situation, nearly half of adults (46%) say they’re more worried about someone stealing…
Chicago (December 23, 2009)—Just in time for seasonal festivities, Mintel reports that chocolate sales around the world have busted through the recession…and likely our belts as well! In China and the Ukraine—two countries not necessarily recognized for their rampant chocoholic populations—chocolate confectionery sales rose 18% and 12%, respectively, this…
Chicago (December 21, 2009)—Will organic become standard fare? While trading down and out of some segments is common during tough economic times, consumers that buy natural and organic food are staying loyal to this health-conscious category. A recent survey from market research firm Mintel shows that nearly…
They have been attacked for their less than exciting image, ignored by low carb dieters and ostracised from the five a day allowance, but new research from Mintel finds that the fortunes of the humble spud have turned – just in time for Christmas dinner – as today, potatoes are…
While stockings across the nation will be packed with new technology this Christmas, spare a thought for the 19 million technophobes who’ll be baffled by Santa’s electronic gifts. Indeed, new research from Mintel’s iPhone Generation report finds that despite the age of technology, today nearly half (47%) of all Brits…
Mintel Comperemedia forecasts elevated savings rate will continue next year Chicago (December 11, 2009)—Mintel Comperemedia, a service that provides direct marketing competitive intelligence, predicts that next year, consumers will continue saving money at an elevated rate. Yesterday’s Federal Reserve Z.1 Flow of Funds report shows Americans still saving…
Following this year’s global economic recession, consumers are ready to reset and start fresh for 2010. Mintel predicts seven key consumer behaviour trends for the year ahead, looking at how this year’s adversity created a new set of values. In 2010, resilience will define consumer behaviour, as people’s strengthened resolve…
Chicago (December 9, 2009)–The recession hasn’t pulled the plug on marketing direct mail for Medicare. On the contrary, Mintel Comperemedia, a service that provides direct marketing competitive intelligence, predicts insurance companies will actually increase Medicare direct mail during this year’s Annual Election Period (November 15-December 31, 2009). Observing a…
” austerity chic” ruled the beauty industry in 2009, but as this challenging year comes to a close, Mintel Beauty Innovation forecasts the top beauty trends for 2010. Though manufacturer and consumer attitudes were changed by the recession, innovation and resilience have shaped a new landscape for beauty in 2010.
Chicago (December 7, 2009)–You get rewarded for purchasing subs, gasoline and airplane tickets, so why not get rewarded from your bank for every purchase? Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in the first three quarters of 2009, nearly a third of checking direct…
On the heels of Black Friday, Mintel finds majority of Americans trying to spend less Chicago (November 24, 2009)–The biggest shopping day of the year is just around the corner and a new survey from market researcher Mintel paints a dismal picture for retailers. Nearly two-thirds of Americans (63%)…
Chicago (November 23, 2009)—Cheers! Salúd! Clink, clink! However you toast, Americans will be tipping their glasses this holiday season. According to new research from Mintel, two-thirds of survey respondents (67%) say they partake in wine on holidays and special occasions while at home. Another 58% drink wine at home…
