The quintessential American refreshment—an ice-cold soft drink—is beginning to feel out-of-date. A just-published report from Mintel shows today’s adults rapidly switching from calorie-laden soda to other, often lighter beverages. From 2003 to 2008, Mintel estimates that the regular carbonated soft drink market lost 15.6 million adult drinkers. Just 68%…
As the Formula 1 season approaches, it seems the “Lewis Hamilton effect” has gripped the nation – new figures from Mintel show that one in five (20%) Brits take more of an interest in motor sports as a result of Lewis Hamilton’s success on the scene. Indeed, it seems…
New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows banks are paying more attention to their customers through direct mail and email. During 2008, banks increased direct mail offers cross-selling additional products and services to current clients by 57% (from 2007). Over the same time…
As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills. Mintel’s exclusive consumer…
Industry sectors set to benefit despite tough economic conditions have been revealed as Mintel announces updated market forecasts in light of recession. Despite tough market conditions the research reveals that over a third (37%) of over 400 sectors monitored by Mintel are re-forecast to grow this year. The findings…
The wise financial habits that helped Mass Affluent Americans achieve their wealth seem to be helping them withstand the recession too. A new report from market research firm Mintel reveals that most Mass Affluent consumers (78%) have not changed their credit card payment behavior in the last 12 months, despite…
Latest research from Mintel finds an air of financial confidence in the nation’s ability to cope with unemployment through sickness. Today, as many as four in ten employees (40%) say that they could support themselves for over a year without facing serious financial problems if they were to fall ill…
The concept of purchasing goods and services from the vendor around the block has a quaint, nostalgic appeal, but new research from Mintel shows that “buying local” still has many fans to earn in America. According to Mintel’s exclusive consumer survey on local shopping, just one in six adults…
Once the nation’s dependable favourite, latest research from Mintel finds ready salted crisps have fallen from the number one crisp slot as cheese & onion is crowned Britain’s big cheese. The market for cheese & onion crisps is now worth a lip smacking £256 million, sales having increased an impressive…
Following President Barack Obama’s address to the nation Tuesday evening, Mintel expert Joan Holleran comments on the importance of recovering trust in America this year. Mintel expects trust-building to emerge as the paramount concern of 2009. “In the first two months of 2009, we’ve already seen the dire need…
Mintel is delighted to announce that it has been awarded Business Superbrands status. As a Business Superbrand, Mintel has been singled out as having established the finest reputation in its field and has been voted one of the top four marketing services agencies in the UK. Mintel’s achievement had…
Today’s teens are falling behind in personal finance education. A new survey from Mintel shows four in five teens (79%) consider themselves knowledgeable about financial matters. But the Federal Reserve’s 2008 test of high school seniors resulted in an average financial literacy score of 48%, four percentage points lower than…
