Kids, coupons, and social media among top influences for US parents shopping back-to-school 57% of US parents say their kids influence their back-to-school purchases. Half of Millennial parents shop back to school from a mobile device. 58% of parents agree ... Read More
Social commerce soars as 61% of 25-34-year-olds buy on social media The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made ... Read More