Market Intelligence & Research Products To Purchase

In-depth, comparable insights for up to 30,000 new food and drink product launches in the US and Australia each year, with each product backed by analysis from a 100-strong consumer panel.

Understand the why behind the buy.

The most powerful product analysis comes from consumers:

‘How is the packaging?’
‘Do you trust the brand?’
‘What makes the product unique?’

The combination of Mintel’s product intelligence and consumer research creates a unique picture of how to succeed when developing, launching and selling a new product. Go beyond purchase intent with data and insight on the key product attributes consumers care about, such as taste, healthiness, price, brand and more.

The people have spoken. Make sure you listen.

Sales data provides only a one-dimensional view when looking at product success. Ensure you don’t miss out on important insights and learnings directly from consumers when you’re developing, launching and selling your products.

In-depth, comparable insights for up to 30,000 new food and drink product launches in the US and Australia each year, with each product backed by analysis from a 100-strong consumer panel.

Grow your business:

– Compiling competitive analysis based on foundational insights.
– Identifying attributes driving the purchase.
– Building a case for product shelf space and distribution.
– Defending your listings with comparisons to the competition.
– Ensuring an interactive process by securing feedback before or during concept screening.
– Comparing and testing concepts to real in-market competition.
– Understanding the why behind sales performance by measuring and reviewing consumer responses.
– Delivering consistent and fast post-launch assessments.