October 22nd | 1pm – 3:30pm ET
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Join Mishu Rahman Din, Comperemedia Research Manager, as she presented “Painting a Value-based Picture in Omnichannel.”
This session will look at some standout examples of how brands have addressed important topics of 2020 within their creatives across multiple channels and even some that have focused on a single channel as appropriate. It will connect how such tactics align with what consumers expect of brands today resulting in some strategic takeaways for values-based brand communication especially in times of disruption.
Key Takeaways:
1.Direct mail can be the right channel to include more interactive tools and communication pieces that enhance a
digital community experience which has been a key way to stay connected and relevant to consumers for most brands during this next normal.
2.Easing anxiety is now just as prized as any other value proposition of a product and across channels marketers are
focusing on leading with helping, not selling. Mailers should reflect current concerns, improve relevance with timely
storytelling and creative layouts that are relatable.
3.Keeping in mind that people are experiencing the pandemic in different ways, the element of personalization becomes that much more important.
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