Sirinar Puppachat
Sirinar is Mintel's Beauty Analyst based in Bangkok. She specialises in analysing and providing insights on Thailand’s beauty and personal care market and consumer trends.

Safety is the key concern around baby personal care products, which has driven Thai brands to take the “clean” route to ensure that their products are not harmful to babies’ skin. The pandemic has further escalated demands for hygiene for children, resulting in the emergence of hand sanitiser offerings, which barely existed before the pandemic. 

Mintel research highlights the rising demand for wellness, lifestyle, as well as premium products emerging within baby personal care spaces. In this video, Mintel takes a look at the key market trends shaping Thailand’s baby personal care category, consumers attitudes and preferences, and identifies the opportunities and recommended strategies for brands.

For a comprehensive look at the baby personal care category and consumer outlook in Thailand, check out the Mintel Store and buy the report today. For more exclusive insight on the Thai consumer, and to discover the latest trends and innovations to shake up the marketplace, reach us at