Key features to stand out in China’s changing toothpaste market While China's toothpaste market has long been dominated by big brands from leading mainstream personal care companies, Chinese consumers are branching out and purchasing niche toothpaste brands with ... Read More
Facing failure despite tremendous growth potential in India’s diaper market As one of the most populated countries in the world, India has a relatively high birth rate, opening the market up to opportunity for the global diapers industry. However, ... Read More
Overcoming ‘hair wash phobia’ in China Haircare has now become a mature and highly saturated sector in China’s beauty and personal care market. While Chinese consumers’ hair washing frequency has increased a lot, the ... Read More
Creating new health supplements for Chinese youth The vitamins and supplements (VMS) category in China is experiencing strong growth, fuelled by changing attitudes among consumers. The focus for health supplements is no longer solely treatment ... Read More
How to make toilet paper relevant in India India has the world's second largest population and is set to overtake China to become the world's most populous country. However, when it comes to household paper, India ... Read More
Making sanitary protection accessible in India In one of our recent blogs ‘What’s being done about the period poverty?’ our expert analyst looked at how period poverty is a growing social issue in the ... Read More
3 trends shaping the Indian soap and bath industry With initiatives like ‘Swachh Bharat’ by the Indian government and celebrities endorsing hygiene-focused programmes, there is an increased awareness about hygiene among Indian consumers today. In addition, busy and ... Read More
What's being done about period poverty? Period poverty is a growing social issue in the UK and, while it has long existed, its profile has been raised sharply in recent months. Lack of access ... Read More
Bring bathtime back into fashion Although consumers around the world are taking more showers than baths, many still seek the wellbeing benefits of bathing. Brands have the opportunity to make bath products stand out ... Read More
Shake up the shaving category As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Classic grooming tools, gender-neutral products ... Read More
Why you should be adding bacteria to skincare products Our compulsion for daily bathing is a relatively recent development. Only within the last 100 years has the daily bath or shower become a widespread practice. Now, there ... Read More
Foodie skincare gains momentum A flurry of product launches in the UK and US suggests skincare made with food ingredients is set to gain momentum. Although it's currently fairly niche, there is ... Read More
