Personal Care News

In China, foot baths have long been a traditional wellbeing treatment to improve general health, due to reasons and practices relating to Traditional Chinese Medicine (TCM). With today’s younger ...

The basic hygiene focus of deodorants means it's traditionally a price-driven category, limiting growth in most countries. But as consumers become more demanding and receptive towards innovation, deodorants ...

While China's toothpaste market has long been dominated by big brands from leading mainstream personal care companies, Chinese consumers are branching out and purchasing niche toothpaste brands with ...

As one of the most populated countries in the world, India has a relatively high birth rate, opening the market up to opportunity for the global diapers industry. However, ...

Haircare has now become a mature and highly saturated sector in China’s beauty and personal care market. While Chinese consumers’ hair washing frequency has increased a lot, the ...

The vitamins and supplements (VMS) category in China is experiencing strong growth, fuelled by changing attitudes among consumers. The focus for health supplements is no longer solely treatment ...

India has the world's second largest population and is set to overtake China to become the world's most populous country. However, when it comes to household paper, India ...

In one of our recent blogs ‘What’s being done about the period poverty?’ our expert analyst looked at how period poverty is a growing social issue in the ...

With initiatives like ‘Swachh Bharat’ by the Indian government and celebrities endorsing hygiene-focused programmes, there is an increased awareness about hygiene among Indian consumers today. In addition, busy and ...

Period poverty is a growing social issue in the UK and, while it has long existed, its profile has been raised sharply in recent months. Lack of access ...

Although consumers around the world are taking more showers than baths, many still seek the wellbeing benefits of bathing. Brands have the opportunity to make bath products stand out ...

As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Classic grooming tools, gender-neutral products ...