Fresh breath to revive the Indian natural toothpaste segment Today, natural toothpaste is all about promoting functional benefits and revolves around the idea that natural options are free from chemicals and contain herbs to maintain healthy oral ... Read More
3 ways brands can connect with men on wellness Marketing to men has long been based on traditional stereotypes – defining the male figure as the family breadwinner; a strong, silent decision-maker, physically superior to the female ... Read More
Reinventing China's ancient practice of foot baths In China, foot baths have long been a traditional wellbeing treatment to improve general health, due to reasons and practices relating to Traditional Chinese Medicine (TCM). With today’s younger ... Read More
Sniff this: 5 global deodorant trends and innovations The basic hygiene focus of deodorants means it's traditionally a price-driven category, limiting growth in most countries. But as consumers become more demanding and receptive towards innovation, deodorants ... Read More
Key features to stand out in China’s changing toothpaste market While China's toothpaste market has long been dominated by big brands from leading mainstream personal care companies, Chinese consumers are branching out and purchasing niche toothpaste brands with ... Read More
Facing failure despite tremendous growth potential in India’s diaper market As one of the most populated countries in the world, India has a relatively high birth rate, opening the market up to opportunity for the global diapers industry. However, ... Read More
Overcoming ‘hair wash phobia’ in China Haircare has now become a mature and highly saturated sector in China’s beauty and personal care market. While Chinese consumers’ hair washing frequency has increased a lot, the ... Read More
Creating new health supplements for Chinese youth The vitamins and supplements (VMS) category in China is experiencing strong growth, fuelled by changing attitudes among consumers. The focus for health supplements is no longer solely treatment ... Read More
How to make toilet paper relevant in India India has the world's second largest population and is set to overtake China to become the world's most populous country. However, when it comes to household paper, India ... Read More
Making sanitary protection accessible in India In one of our recent blogs ‘What’s being done about the period poverty?’ our expert analyst looked at how period poverty is a growing social issue in the ... Read More
3 trends shaping the Indian soap and bath industry With initiatives like ‘Swachh Bharat’ by the Indian government and celebrities endorsing hygiene-focused programmes, there is an increased awareness about hygiene among Indian consumers today. In addition, busy and ... Read More
What's being done about period poverty? Period poverty is a growing social issue in the UK and, while it has long existed, its profile has been raised sharply in recent months. Lack of access ... Read More
