Shower products must adapt to a water-scarce world While some regions experience water stress more often than others, constraints on the quality and quantity of water available is becoming a global issue. According to a recent ... Read More
What healthcare brands are doing to address mental health Mental health is quickly emerging as an integral component of consumer well-being. Once an aspect of health that brought shame and discomfort, adults are more open to acknowledging ... Read More
5 bath products that are bringing the spa experience home Mental health is a top concern, particularly for younger consumers. This has led to an increased focus on self-care that goes beyond just exercise and medical visits, with ... Read More
Navigating health brands through the genderless movement Next-generation consumers expect their products to take a definitive stance on gender inclusivity and equality, challenging brands to be increasingly aware and responsive. While the gender spectrum has ... Read More
Fresh breath to revive the Indian natural toothpaste segment Today, natural toothpaste is all about promoting functional benefits and revolves around the idea that natural options are free from chemicals and contain herbs to maintain healthy oral ... Read More
3 ways brands can connect with men on wellness Marketing to men has long been based on traditional stereotypes – defining the male figure as the family breadwinner; a strong, silent decision-maker, physically superior to the female ... Read More
Reinventing China's ancient practice of foot baths In China, foot baths have long been a traditional wellbeing treatment to improve general health, due to reasons and practices relating to Traditional Chinese Medicine (TCM). With today’s younger ... Read More
Sniff this: 5 global deodorant trends and innovations The basic hygiene focus of deodorants means it's traditionally a price-driven category, limiting growth in most countries. But as consumers become more demanding and receptive towards innovation, deodorants ... Read More
Key features to stand out in China’s changing toothpaste market While China's toothpaste market has long been dominated by big brands from leading mainstream personal care companies, Chinese consumers are branching out and purchasing niche toothpaste brands with ... Read More
Facing failure despite tremendous growth potential in India’s diaper market As one of the most populated countries in the world, India has a relatively high birth rate, opening the market up to opportunity for the global diapers industry. However, ... Read More
Overcoming ‘hair wash phobia’ in China Haircare has now become a mature and highly saturated sector in China’s beauty and personal care market. While Chinese consumers’ hair washing frequency has increased a lot, the ... Read More
Creating new health supplements for Chinese youth The vitamins and supplements (VMS) category in China is experiencing strong growth, fuelled by changing attitudes among consumers. The focus for health supplements is no longer solely treatment ... Read More
