2022 Global Consumer Trends: Spotlight in Europe

Date & Time: 25th January, 9:30 AM GMT / 10:30 AM CET

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Mintel’s Director of Trends EMEA, Simon Moriarty, will walk you through the key trends impacting consumer behaviour in 2022. The trends, grounded by observations and backed by robust consumer and market data, will help you understand consumer motivation and choice. with a special focus on European markets.

The session will cover:

In Control
In times of uncertainty, consumers crave a sense of agency over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

Enjoyment Everywhere
Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world.

Ethics Check
While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

Flexible Spaces
Public and private spaces must maximise the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.

Climate Complexity
Consumers are looking to brands to not only help them mitigate their impact but also ensure that their practices don’t contribute to making a bad situation worse. Companies that don’t proactively change ahead of the climate will be forced to change because of it.