9 South Korean products to shine at In-cosmetics 2017

For the first time in 15 years, in-cosmetics Global – the leading exhibition for personal care ingredients – returns to London in 2017, from 4th-6th April. Heading into its 27th edition, the event brings together personal care ingredients suppliers with finished product manufacturers looking to network, learn about future trends and discover new products.

This year, Mintel will shine a spotlight on K-beauty, exploring South Korea’s latest innovations in textures, ingredients and product experience.
Attendees are encouraged to join Mintel in the Innovation Zone (stand JJ70) to see, touch and test the latest concepts from mass market and prestige beauty brands during our live product demonstrations.

Here, we provide a sneak peek of some of the most exciting products that will be on display:

Textures 1: Wakemake Tint Bomb Powder

A colouring lip powder that becomes watery once applied to the lips, leaving a long-lasting stain that does not feel dry or uncomfortable.

Textures 2: Label Young Shocking Ban Ban Cushion SPF 50+ PA+++

Half foundation, half sebum-controlling moisturiser, this multifunctional cushion delivers the perfect blend of skin care and coverage.

Textures 3: TonyMoly 2X First Essence

A bubbly first-step essence that doubles the moisturising effect of the products applied on top of it, while leaving the skin hydrated and glowy. Formulated with fermented vitamin tree extract and plant oils, it is rich in vitamins B1, B2, B6, B12, C and E, and offers anti-ageing and brightening benefits.

Ingredients 1: Innisfree Black Green Tea Serum

This anti-ageing serum is formulated with the strong anti-oxidant Jeju Black Green Tea (67.5%), fermented through two 100-day aging processes. Micro-molecules of oil deliver deep moisture to nourish and firm dry, malnourished skin. The environmentally friendly packaging is printed with soy ink.

Ingredients 2: Guérisson Men’s One

Made with horse oil, it aims to revive tired and rough skin affected by stress and pollution, and to help restoring its firmness, vitality and glow. Multi-functional, it supplies nourishment and increases skin elasticity like an essence, it improves rough texture like a lotion, it soothes irritated skin like a toner, and it provides a light scent like a fragrance.

Ingredients 3: CNP Laboratory Green Propolis Anti-oxydant Ampule

A youth ampoule designed to improve the skin’s health and appearance thanks to a natural antioxidant extracted from Brazilian green propolis.

Experience 1: Mediheal S:The 3 Step Mask N.M.F

Three steps in a single pouch designed to enhance the sheet mask experience and its effect. It includes AHA Peel Toning Gauze, designed to remove dead skin cells and impurities, leaving the skin glowing and renewed; N.M.F Aquaring Ampoule Mask EX, an anti-wrinkle formula which hydrates, soothes and firms the skin; and Pink Tone Up Cream, with whitening and anti-aging properties.

Experience 2: Make P:rem Wonderful Me In-Shower Face Pack

Time-stretched consumers will fall in love with this in-shower face mask. Due to its excellent adherence capabilities, the product stays intact and does not run down while completing other steps of the shower routine.

Experience 3: Etude House Silk Scarf Damage Protein Steam Hair Pack

A mask for hair damaged from frequent colouring, perm and styling. Its warm heat and steam function makes hair look shiny and bouncy by effectively delivering active ingredients. Formulated with seven kinds of proteins and 11 different amino acids, it adds radiance, nourishment, lift and hydration to hair.

What can you expect at the show?

AT THE INNOVATION ZONE:

Spotlight on K-Beauty – Product demonstrations

Dates and times of demo:
Tuesday 4th April 11:00–11:30 & 16:15–16:45 Innovation Zone
Wednesday 5th April 11:00–11:30 & 16:15–16:45 Innovation Zone
Thursday 6th April 11:00–11:30 & 15:45 – 16:15 Innovation Zone

AT THE MARKETING TRENDS THEATRE:

Spotlight on K-Beauty
Jane Jang, Beauty Analyst

Tuesday 4th April 12:15 – 13:00

South Korea is one of the world’s most exciting and fastest-changing beauty markets, which is globally influential and trendsetting. Join Mintel for this presentation which will focus on South Korean beauty trends exploring an insightful in-depth analysis of beauty, retail, and consumer trends in South Korea, examining paths for innovation and highlighting areas to look to for inspiration.

Global Beauty Trends 2017 
Charlotte Libby, Global Colour Cosmetics Analyst, and Andrew McDougall, Global Haircare Analyst

Wednesday 5th April 10:15 – 11:00

In an ever-changing and fast-paced world, the Mintel beauty team have identified the key beauty trends set to impact the market in 2017. Don’t miss Mintel’s presentation, which investigates what these trends will mean for both consumers and brands in the year ahead.

Jane is a Beauty Analyst at Mintel based in the dynamic city of Seoul, which has become the epicenter for beauty innovation. Jane provides insightful in-depth analysis of beauty, retail, and consumer trends in Korea and the wider Asian market based on 10 years’ experience acquired as a marketing and brand manager for major beauty and FMCG marketers.