Why ingredient innovation matters more than ever?

Beauty consumers are paying closer attention to product efficacy, ingredient quality and scientific credibility. At the same time, brands face increasing pressure to navigate regulatory changes, evolving consumer expectations and growing competition. 

Understanding which ingredients are gaining traction, and why, can help brands identify the next wave of innovation opportunities before they become mainstream. 

Our latest report highlights the trends shaping beauty ingredient innovation across facial skincare, colour cosmetics and K-beauty.

From NAD+ and NMN to signal peptides and EGF, beauty brands are increasingly looking to science-backed ingredients, longevity benefits and clinic-inspired solutions to differentiate and drive premium growth. 

In this complimentary Mintel report, discover the emerging ingredients, market signals and innovation opportunities that are gaining momentum across global beauty and personal care markets. 

What you’ll learn:

  • Facial skincare: The rise of longevity-focused ingredients 
  • Colour cosmetics: Innovation beyond aesthetics 
  • K-beauty inspirations: Clinic-inspired skincare goes mainstream  

Download the free report now to discover the ingredient trends shaping the future of beauty innovation.