Hair market research in action: What's next for treatments and colorants?

August 2, 2012
Less than a minute

Join Mintel’s Head of Beauty & Personal Care Insights Vivienne Rudd for a run through of what’s hot and what’s next in hair market research this month.

  • Incorporating spa-inspired benefits into haircare formulations will appeal to Mexican consumers and provide a healthy spin to the beauty category.
  • The link between scalp and confidence issues could help add volume to the men’s haircare segment, which currently lacks body.

  • Ethical credentials and protection from UV radiations and damp conditions will help John Frieda to advance in South America, Asia and Australasia.

Learn more

This content is derived from Mintel’s premium intelligence service for the beauty & personal care industry including research across consumers, product innovation and companies & trends. Learn more at bpc.mintel.com.

Ina Woitalla
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