Less than a minute

Join Mintel’s Head of Beauty & Personal Care Insights Vivienne Rudd for a run through of what’s hot and what’s next in hair market research this month.

  • Incorporating spa-inspired benefits into haircare formulations will appeal to Mexican consumers and provide a healthy spin to the beauty category.

  • The link between scalp and confidence issues could help add volume to the men’s haircare segment, which currently lacks body.

  • Ethical credentials and protection from UV radiations and damp conditions will help John Frieda to advance in South America, Asia and Australasia.

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This content is derived from Mintel’s premium intelligence service for the beauty & personal care industry including research across consumers, product innovation and companies & trends. Learn more at bpc.mintel.com.

Ina Woitalla
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