Hot picks from India: Haircare and skincare

February 15, 2019
4 min read

The skincare and haircare landscape is rapidly changing across India, as are consumer preferences when choosing products for personal use. Using Mintel Global New Products Database (GNPD), we shine a spotlight on ten innovative products launched in India’s haircare and skincare segment to inspire companies looking to innovate in this category.


Ikkai Organic Awesome Almond Face Scrub
This face scrub is said to nourish and refine the skin, making it fresher, brighter and lighter in a healthy way. The organic product claims to be suitable for all skin types and is designed to help combat the effects of stress, environment and unhealthy lifestyles for a healthy glow.

Forest Essentials Ojas Age Arresting Ayurvedic Sheet Mask
The mask features a traditional ayurvedic formulation that combines technology with natural ingredients. This organic cotton cellulose mask is said to be biodegradable and soaked in a deep conditioning serum. The sheet mask is designed to smooth the appearance of fine lines and improve elasticity for a lifted, firmer and plumped complexion.

The Mom’s Co Natural Vita Rich range
The Natural Vita Rich Face Cream and Face Serum are said to provide daily hydration for expecting and new mothers. The range claims to have natural ingredients like hyaluronic acid and vitamin C, B3 and B5. It is said to help reduce pigmentation, blemishes, dark circles, fine lines and more.

Alpha Male Coffee Face Scrub
This scrub is described as a face charger and includes caffeine power for deep cleansing and recharging of skin cells. It claims to help restore elasticity, hydration, remove dead skin and pigmentation, as well as hydrate the tissues for a better, younger looking skin.

Olay Regenerist Night Resurfacing Elixir
This product claims to work gently on the skin overnight and make it smoother in seven days. It is said to resurface gently and hydrate the skin, helps tighten it and reduce the appearance of fine lines. The elixir is oil-free and fragrance-free.


Ancient Living Soapnut Hair Cleanser
The hair cleanser is said to be formulated with traditional soapberries, which are known to strengthen hair roots, and finely ground shells of soap nuts in a ready to use powder. The cleanser does not foam like regular shampoo and is said to mildly cleanse the scalp without stripping the hair of its natural oils.

Satinique Scalp Tonic
This scalp tonic is developed to improve scalp health and is said to have a US patented scalp revitalising complex. It claims to help provide moisture and nourishment to scalp for fuller, thicker looking hair. According to the manufacturer, this leave-in tonic has shown to increase hair diameter after 12 weeks of use.

VCare Moustache & Beard Black Shampoo Color
This hair colour for men’s moustache and beard hair is described to be enriched with vegetable keratin and silk protein, and claims to contain no paraphenylenediamine (PPD), ammonia or parabens. It comes in a single-use pack and comprises of shampoo, conditioner and hair colour all in one. It is said to give a natural looking colour along with glossy shine in just five minutes.

BBlunt Spring Fling Back to Life Dry Shampoo
The dry shampoo is said to absorb excess grease and grime quickly and helps in revamping the hair in seconds for instant freshness with added volume. The dry shampoo comes in a spray format for ease in application and is said to be created especially for Indian hair.

Fabindia Hair Care Herbal Hair Pack
This hair pack is described as a complete hair and scalp treatment and claims to have certified organic herbs like amla, reetha, shikakai, bhringraj, neem and multani mitti (fuller’s earth). This ayurvedic product is said to improve hair growth, control dandruff and add a natural sheen to hair.

Get a sneak peek into the Indian skincare and haircare landscape by watching this video and discover the latest trends and innovations shaking up the marketplace.

Nidhi Sinha
Nidhi Sinha

Nidhi leads India’s research team and specialises in analysing and providing insights to better understand the Indian marketplace and consumer behaviour.

More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
April 29, 2024
At-home hair colouring remains one of the most persistent hair colour trends in India. It is the preferred choice for the majority of Indian consumers, with over half opting to…
March 19, 2024
A celebration of innovation and the very best of new beauty, personal care and household product development.
March 18, 2024
More brands are now incorporating SPF into skincare and makeup according to Mintel’s The Future of Suncare: 2023 report. This trend corresponds with growing consumer interest in…

Download the Latest Market Intelligence