Less than a minute

The German beauty and personal care industry has been impacted by COVID-19. In this new video, Mintel’s Beauty and Personal Care Analyst Gwen Osserman explains how the pandemic has changed the course of the sector in Germany, and outlines what changes we can expect in the short, medium and the long run.

What to find out more? Mintel’s Germany report ‘Impact Of COVID-19 On Beauty And Personal Care’ is available for purchase in our Mintel Store here.

Gwen Osserman
Gwen Osserman

Gwen Osserman is Beauty & Personal Care Analyst at Mintel. In this role, she observes the German market for the latest trends and innovations.

More from Mintel
  • Germany Impact of COVID-19 on Beauty and Personal Care Market Report
    Discover in-depth analyses and trends of the German Beauty and Personal Care market including the behaviours, preferences and habits of the consumer....
    Find out more
  • Die Auswirkungen von COVID-19 auf die Kosmetik- und Körperpflegebranche
    Jetzt mehr erfahren im Mintel Store Deutschland...
    Zum Report
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Related insights
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions  Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
How Beauty Retail Delivered Standout In‑Store Executions During Christmas 2025 How Beauty Retail Delivered Standout In‑Store Executions During Christmas 2025
The Future of Beauty Packaging: Here’s What This Means for Your Brand The Future of Beauty Packaging: Here’s What This Means for Your Brand
APAC’s Innovative Approach to UV Protection Goes Beyond Sunscreen APAC’s Innovative Approach to UV Protection Goes Beyond Sunscreen
Five Ways BPC Brands Can Take ‘Skinification’ of Suncare to the Next Level Five Ways BPC Brands Can Take ‘Skinification’ of Suncare to the Next Level
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy  Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy 
Subscribe to Mintel Spotlight
Related articles
Mintel x Black Swan Data - Celebrity Brands in Cosmetics
April 7, 2026
Beauty and Personal Care
Download
Celebrity Brands in Cosmetics
This free Black Swan Data report analyses real consumer perceptions of celebrity brands in skincare and cosmetics to understand what separates hype from credibility.
Download
The Impact of AI on the Beauty and Cosmetics Industry: Emerging Global and Japanese Trends
January 26, 2026
Artificial Intelligence
Download
The Impact of AI on the Beauty and Cosmetics Industry: Emerging Global and Japanese Trends
The content is designed to offer practical, data‑driven perspectives on how AI is reshaping the global and Japanese beauty landscapes.
Download
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
January 20, 2026
Beauty and Personal Care
Article
Inside My Algorithm: A Mintel BPC Expert’s Latest Internet Obsessions 
My algorithm has been working overtime lately. From celebrity makeup techniques and unexpectedly elite Costco beauty deals to a surprisingly passionate corner of Reddit dedicated entirely to laundry, these are…
Read more

Free market intelligence downloads

Subscribe
Podcast
Downloads
Events