Men’s underwear has recently hit the headlines, with Spanx for Men and Bodymax pants that disguise love handles and put men’s attributes front and centre.
Does this desire to shape and sculpt extend to men’s skincare products, and what does it mean for the European men’s grooming market in general?
Well, not a lot, according to Mintel’s Men’s Grooming Europe 2010 report. The combined markets of the Big 5 may add up to
About the Author
Vivienne Rudd
Vivienne has 25 years of experience as an expert commentator on the global beauty industry and has a deep understanding of the ever-evolving beauty market. Her specific areas of expertise are predicting global and local formulation, ingredient, marketing and retail trends, new concept development, portfolio management, strategic workshops and international retail safaris.
Article
2010-11-17T14:29:00+00:00
2010
0
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