New Mintel Spark is here: Ignite your innovation process with more accurate, relevant and impactful concepts.

At Mintel we know innovation. We know Innovation creation is an area of intense focus and resource for you and your business. We also know that Innovation success rates continue to be challenged, whilst today’s customers, shoppers and consumers becoming more sophisticated, knowledgeable and demanding on the products and services they seek.

You are invited to join us as our experts explore the innovation trends shaping the global industry, and introduce the new valuable inputs and outputs of Mintel Spark, exhibiting how this enhanced end-to-end innovation conception tool can ensure your innovation concepts and processes become more successful.

With the introduction of new tools, functionality and the superior power of Black Swan Data, Mintel Spark is getter brighter, and subsequently, so will your Innovation opportunities, efficiencies and success. Designed for businesses that depends on innovation, Spark reduces what is typically a 2–3 month process into a focused 20‑minute exercise.

Our demonstration will showcase how you can effortlessly generate impactful innovation in minutes using Mintel’s full extensive library of expert insights.

Explore how New Spark now allows you to:

Align concepts to the look & feel of your brands DNA including logos
Receive more relevant insight and foundation to your concepts
Gain a broader, more robust data pool of insight
Review the potential impact and relevancy of your concept, instantly, and objectively

The result: more accurate, relevant and commercially grounded innovation inspiration delivered with greater speed, confidence and clarity.

We hope you can join us!

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