How Consumer Expectations Are Redefining the Category
Went live on: Wednesday, 22nd July 2026
Snacking has become far more than a way to satisfy hunger. Today, consumers turn to snacks for comfort, connection, reward, wellness and discovery, often all at once.
Join experts from Mondelēz International and Mintel as we unpack the key findings from the 2026 Mondelēz State of Snacking™ report and explore what they mean for innovation and growth in 2027 and beyond.
With nearly six in 10 consumers across the world snacking at least once a day, the report reveals why snacking now matters more than ever. Drawing on Mintel’s consumer research and Black Swan Data’s predictive analytics, we will explore the behaviours, motivations and expectations shaping the category, from everyday indulgence and emotional need states to wellness without sacrifice, social connection and elevated sensory experiences.
This session will help brands understand where consumer expectations are heading, where gaps between demand and delivery still exist, and where the next opportunities for growth may lie.
Join this webinar to learn:
- Why snacking matters more than ever – uncover the key trends and consumer behaviours shaping the future of snacking from the 2026 Mondelēz State of Snacking™ report.
- What’s driving snack choices today – explore how indulgence, wellness, emotional needs, social connection and sensory experiences are influencing consumer expectations.
- Where the biggest opportunities lie – discover the insights, innovation gaps and growth opportunities that will help shape successful strategies for 2027 and beyond.
- Americas
- EMEA
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