This webinar will look at the consumer market through the lens of America’s evolving social dynamics. At a broad level, that includes macro shifts like marriage rates, birth rates and living situations. At an attitudinal level, it will look at how small changes in perceptions about American culture – from self-determining/individualistic to lonely – signal meaningful changes in consumer sentiment. And at a behavioral level, it will investigate how interaction with innovations like AI and online gaming are simultaneously indicators of and contributors to this social shift.
Throughout, this discussion will highlight real-world impacts of these social changes in the market, providing a roadmap for businesses navigating the new normal.
What you’ll gain:
- A clear view of the most important trends impacting the US market
- Expert analysis on evolving consumer needs and expectations
- Practical takeaways you can apply to your business right away
- Inspiration to drive innovation and stay competitive
Join us for a fast-paced, insight-rich session and walk away with ideas you can put into action immediately.
- Americas
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