Premium is being redefined. Nostalgia is selling. And flavour is no longer the only sense that matters.
Martin Pasco, Principal Analyst at Mintel Food & Drink, unpacks the three themes reshaping alcoholic drinks over the next few years, and what they mean for brands looking for growth in a crowded market.
What you’ll take away
- What “premium” means now that consumers have stopped paying for the old version of it
- Why heritage and craft are back, and which categories are cashing in
- The spirits winning over younger drinkers, and where they came from
- How texture, colour and scent are becoming the new points of difference
Plus the wider forces, from nostalgia to AI, quietly redirecting the category.
- Americas
- EMEA
- Food and Drink
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