5 innovations blurring the lines between food, drink and beauty

November 13, 2019
3 min read

To identify the next big thing in food and drink, you don’t need to look at food and drink! The beauty, personal care and household markets offer a wealth of inspiration to food and drink manufacturers, proving that unfamiliar places can inspire fresh and original thinking.

Presenting at Food Ingredients Europe, the world’s leading food and beverage ingredients platform, Alex Beckett, Mintel Associate Director of Food & Drink, will explore how beauty and personal care ideas could make the jump from the make up bag to the kitchen fridge.

Here, as a sneak peek, we highlight 5 innovative products blurring the lines between food, drink, beauty and personal care.

Dr. Craft Natural Purple Berry Brightening Serum uses blackcurrant waste, rich in natural pigments called anthocyanins, created with byproducts from the juice drink brand, Ribena. Purple shampoos are used to neutralise brassiness and maintain cool tones on blonde hair. Unlike other brands, Dr Craft’s uses 100% natural pigments, rather than synthetic dyes. This is an innovative example of how the food and cosmetics industries can collaborate to upcycle waste ingredients.

Fever-Tree Sicilian Lemonade is made with lemons from Sicily, and is free from artificial sweeteners, flavourings and preservatives. To extract the high quality oils from the skin of the lemons, ‘sfumatrice’ equipment is used to gently hand press the lemons – normally a process reserved for the perfume industry. Artisanal production techniques are driving premium innovation in the food and drink sector.

The White Barn Paris Cafe Candle combines the smell of rich roasted coffee, sugared brioche and vanilla to recreate the atmosphere of a café in Paris. It’s said to feature high concentrations of rich fragrance oils to deliver a room-filling scent. Scented air care can influence the pleasure of eating by enhancing and imitating the taste of food. Maybe, in the near future, aromatherapy will even satisfy sweet cravings!

From the disruptive wellness beverage brand, Dirty Lemon, +retinol claims to be the first ingestible retinol drink on the global market. It is designed to reduce fine lines by stimulating collagen production, and benefits from the high profile which retinol has in the cosmetics market. Amongst UK female facial skincare users, retinol is the most well-known ingredient, with 19% of women saying they have heard of it and know what it is – likely due to its high presence in the beauty industry.

Raw Beauty Adaptogenic Granola contains the adaptogenic ingredient Rhodiola rosea and rose water to combat stress and skin ageing. While it’s unusual to see these ingredients in breakfast cereals, this illustrates the demand for ‘Beauty from Within’ consumables. Further establishing a link between food and beauty, the back of the packaging showcases face yoga techniques.

Join us at Food Ingredients Europe to find out the most exciting trends in the food and drink industry! Visit us at Stand 6H170 – Hall 6 for daily presentations from our analysts, and explore our innovation zone to feel, touch and try some of the most innovative products, carefully selected by our experts. Read the full programme of presentations here.

Alex Beckett
Alex Beckett

Global Food & Drink Analyst, Alex is responsible for tracking consumer and innovation trends in a wide range of categories including ice cream and bottled water.

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