Unlocking Premium Potential in a Health-Conscious Era
India’s biscuits and cookies market is evolving. Once seen primarily as indulgent treats, today’s consumers are demanding more—from luxurious melt-in-the-mouth textures to healthier ingredients that balance indulgence with wellness.
In this report, Mintel uncovers the trends redefining India’s biscuit and cookie market in 2025. Drawing on consumer research and global market intelligence, we spotlight how brands can balance indulgence with functionality to win consumer loyalty.
From the rise of peanut butter flavors to the disruption of sugar-free offerings, this report explores:
- How consumers define premium in biscuits & cookies
- The texture revolution: indulgent “melt-in-the-mouth” experiences
- The health-conscious shift: tackling sugar concerns with nutritious alternatives
Download the report now to unlock growth opportunities in India’s biscuits and cookies market. Powered by Mintel’s deep consumer insights, it offers the most predictive view of future snacking behavior.
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