DIY Market Headed for Slow-Down

April 30, 2006

Retailers Hope to Find Salvation in Emerging MarketsCHICAGO (May 1, 2006)- Following a five-year boom, a recent Mintel report predicts home channel do-it-yourself (DIY) sales to slump over the next five years. While housing sales and in-store how-to programs significantly boosted DIY sales over the last five years, this $460 billion industry prepares to overcome the challenges of a cooling market.Lowe’s and Home Depot have both increased mailings of their retail credit card offerings by almost 150 percent in an effort to bolster business, according to Mintel Comperemedia, a competitive intelligence service that analyzes direct mail and print media. According to Mintel’s exclusive research, 90 percent of consumers purchase home improvement products at home centers, but few shop at just one type of store. Retailers have placed their hope in three emerging DIY markets: women, Hispanics and baby boomers.

MintelAdmin
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
Subscribe to Press Releases
Contact Press Office

Download the Latest Market Intelligence