Fashion for less as Brits bag a bargain!

January 31, 2008

If you can’t resist a ‘buy one get one free’ t-shirt offer, or the latest must-have fashions for less than a tenner, then you are not alone. MINTEL’s exclusive consumer research finds that Brit’s today can’t get enough of sniffing out a good deal, with 70% saying they love a bargain, and 30% wanting to pay as little as possible for their clothes. This obsession with cheap fashion from shops such as Primark, Asda and Matalan has led to a growth in the value clothing market of 45% between 2002 and 2007 alone, with sales worth £6.3 billion last year. In comparison the clothing market as a whole grew by only around half this rate during the same period.

MintelAdmin
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Press Releases
Contact Press Office
Related articles
March 25, 2022
Fashion
Article
From preventing embarrassing leaks to saving the plant, period pants are turning into the underwear saviour for Britain’s savvy women, as latest research from Mintel reveals around one fifth (19%)…

Download the Latest Market Intelligence