Jeans market goes from rags to riches

Skinny, boot cut, designer or simply supermarket own, jeans have clearly got the fashion market sown up, as they continue to enjoy unbridled sales success. Latest research from MINTEL shows that this year, a staggering three pairs of jeans will be sold every second of every day in Britain alone. Jeans have clearly come a long way since their workwear roots and are now a well established wardrobe staple. This year we Brits are set to buy no less than 86 million pairs of jeans, an increase of over 40% in the last five years. What is more, spending on jeans is expected to reach a massive £1.51 billion by the end of 2007, a 4% increase on the £1.45 billion spent in 2006 and some 32% up on 2002 figures.