U. S. Consumers Spend $10 Billion on Mom's Special Day

Mother’s Day yields huge retailer opportunitiesCHICAGO (May 6, 2005)— Mother’s Day has become one of the top-grossing U.S. holidays, according to the 2005 Holiday Shopping report from Mintel International Group. Garnering more than $10 billion in sales last year, Mother’s Day is the second largest holiday in terms of overall financial growth. Christmas is at the top of the holiday financial growth list, with Halloween coming in at third place. Of Mintel’s survey respondents, 68% indicate that they spend money for Mother’s Day, while 58% say that they spend money for Father’s Day. This breaks down to a mean expenditure of $106 for Mother’s Day and $84 for Father’s Day. Males also account for a larger portion of the spenders, suggesting that men are more likely than women to purchase gifts to celebrate Mother’s Day.